Microsoft's ongoing "Xbox Anywhere" initiative, which aims to make Xbox gaming accessible across multiple platforms, has taken another step forward. Xbox has announced a partnership with LG Electronics to integrate the Xbox App into select LG Smart TVs.
This collaboration will enable LG Smart TV owners to access the Xbox Gaming Portal, offering subscribers of Xbox Game Pass Ultimate a gateway to an extensive catalog of games, including popular titles like Call of Duty: Black Ops 6 and the highly anticipated Avowed. Players will need an active Xbox Game Pass Ultimate subscription and a compatible Bluetooth wireless controller to enjoy these games via the Xbox App. Additionally, members will be able to stream a selection of their own purchased games, though this feature currently applies to only 50 titles. The full list of compatible games can be found on the Xbox Wire website.
Chris Jo, Senior Vice President of Platform Business at LG, expressed enthusiasm about the partnership:
"We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games. The Gaming Portal will provide users with a seamless, convenient, and exciting way to enhance the gaming experience on LG Smart TVs."
The specific models of LG Smart TVs that will support this feature have not yet been disclosed. Xbox has confirmed, however, that the integration will roll out to newer LG Smart TVs later this year.
This development is part of Xbox's broader strategy to prioritize cloud gaming and expand beyond traditional console releases. With Xbox Cloud Gaming, the company seeks to make gaming more accessible across devices, including PCs, phones, and TVs. Despite this shift in focus, Xbox head Phil Spencer has reassured fans that the company is still committed to developing new hardware and consoles, even as they navigate challenges related to production costs and profitability.
Xbox's cloud gaming efforts, while still evolving, have garnered optimism. Industry analyst Mat Piscatella predicts a bright future for the brand, largely thanks to Xbox's pivot away from exclusivity. By making games available on a wide range of platforms, Xbox aims to reach as many players as possible.
As the partnership with LG unfolds, gamers and industry watchers alike are eager to see how smoothly Xbox Cloud Gaming will perform on LG Smart TVs, marking another step in Xbox's mission to bring gaming anywhere.
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